Company Name: Biopharmaceutical Company
Industry: Pharmaceuticals
Sub-Industry: Rx
Products Purchased: Salesforce Health Cloud, Salesforce Marketing Cloud, Integration

A Biopharmaceutical Company (Biopharma) is dedicated to transforming the care of people living with rare genetic diseases, and developing therapeutics for the treatment of those diseases.

Need for Organizational Scaling

Biopharma was using Microsoft Excel, SharePoint, and OneDrive to store their patient and prescription information. The FDA granted approval for their one drug, and this opened up a wave of new potential patients. As more individuals started using this drug, Biopharma needed a way to scale their organization and support their growth. 

The answer: Salesforce Health Cloud with integration! 

CopperHill implemented Health Cloud and integrated it with multiple systems, including internal data warehouses, specialty pharmacy databases, and Salesforce Marketing Cloud. CopperHill also used custom built APIs to show real-time updates and accurate information inside Health Cloud. This upgrade to the Salesforce platform allows Biopharma to properly and securely handle a new influx of potential patients, prescriptions, and patient data. 

Easy to View Patient Timeline

CopperHill leveraged Health Cloud’s Patient Timeline component to bring the most important patient interactions into view for the Biopharma team. 

(Sample: Health Cloud Patient Timeline)

For example: A patient meets with their doctor to learn about Biopharma’s drug, the doctor prescribes the drug, Biopharma fulfills the prescription at a specialty pharmacy. The drug is then shipped to the patient’s doorstep, and the patient uses the drug as directed. 

With the Health Cloud Patient Timeline, the Biopharma team has visibility into each step of this process. This Patient Timeline even includes a custom object called “Shipments” that tracks and updates as the drug is shipped to when it hits the patient’s doorstep. 

Improved Patient Management

The usage of Biopharma’s drugs is monitored in Salesforce to help the Biopharma team better manage its patients. Biopharma’s Patient Services team can check and update general dosages and other biometrics inside of Health Cloud, and they can monitor patient progress and modify dosages as needed. 

Health Cloud gives Biopharma a 360 degree view of its patients, from pharmacy interactions, dosages, shipments, and weight monitoring to marketing activity. This helps the team provide better care and improve patient outcomes.

Patient Education

Biopharma integrated Salesforce Marketing Cloud with Health Cloud with the long term goal of sending personalized, relevant communications and support materials to patients. They want to educate patients on how to properly take their drug, send proactive tips on how to deal with side effects, and instill confidence in the drug’s effectiveness. Most importantly, they can do all of this while adhering to patient consent and communication preferences. 

CopperHill configured and integrated the Salesforce platform for Biopharma to scale as the business grows, enable interoperability across business systems, and ultimately provide better care for its patients. 

For more information about our Salesforce Solutions and how we integrate applications, please contact us.