98% of all companies have a wealth of neglected contacts — hidden gold nuggets, if you will — throughout their Salesforce org. I made up that statistic, but the point is, chances are good that your team is leaving money on the table by not checking in with old contacts periodically. Use the Last Activity Date to help you keep your Salesforce contact info fresh. Create a Contact list to display a call list of contacts who’ve had no activity during the past 180 days.

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