Dempsey Uniform Strengthens Competitive Edge with Territory Management and Data Integration

For over six years, Dempsey Uniform & Linen Supply has been working alongside CopperHill to optimize their tech stack, including implementing Salesforce. This work has transformed their sales operations, increased efficiencies, and driven business growth. We have worked closely with Dempsey Uniform to meet their growing needs with a focus on making data the foundation of their strategic efforts.

Territory Management Enhancements

Dempsey Uniform has implemented an enterprise-level sales territory management process. CopperHill successfully integrated territory data, ensuring synchronization across Dempsey Uniform’s sales infrastructure, commission system, ERP, and other data sources. This created a centralized data warehouse with real-time flow, by eliminating disparate systems.

This data warehouse powers sales forecasting, tracks contract expirations, and aids in lead generation – all important functions that help Dempsey Uniform improve operations. CopperHill integrated these processes with Salesforce Marketing Cloud Account Engagement to ensure timely follow-ups and prospect outreach.

Sales and Operations

When we first began working with Dempsey Uniform, their sales team relied heavily on manual processes including centalized, but manual data input. Over the years, we’ve worked with the team to transform this process by implementing custom validations and automations. Sales reps can now log into Salesforce directly to input activity, thus reducing time spent on the phone and swivel chair activities between employees.

Dempsey Uniform’s sales leadership now has access to real-time insights into rep activity, pipeline activity, and other performance metrics. This data can be used to identify opportunities or accounts at risk. This enables Dempsey Uniform to prospect more efficiently.

Data-Driven Approach

Using ERP data integrated into Salesforce, CopperHill built custom dashboards and reports capable of tracking quota attainment and commission performance. This provided Dempsey Uniform with a clear view of their sales pipeline and performance across territories. These reporting dashboards link directly into Salesforce records, making them actionable. Allowing leadership to identify trends and quickly capitalize on opportunities.

The CopperHill-Dempsey Partnership

Over the past six years, CopperHill has worked together with Dempsey Uniform to implement innovation, automation, and data-driven insights into their operations. Today, Dempsey Uniform enjoys an integrated system that gives their teams the tools they need for sale success. We look forward to continuing our work with the Dempsey Uniform team, and improving the power of their integrated data.