Salesforce breaks down their Life Sciences Cloud solutions into three process categories: different buckets:

Commercial Operations

• Manage the commercial lifecycle relating to contract compliance, pricing, inventory, and more. 
• Improve front and middle office processes using AI and data-driven, real-time omnichannel Healthcare Provider engagement across sales and marketing.
• Specific Use Case: Simplify Planning for MedTech Sales: Use intelligent rebates, pricing, discounts, and real-time analysis of opportunities for greater performance. Leverage AI to conduct proactive outreach about upcoming expirations and up-sell opportunities.

Clinical Operations

• Set up and execute efficient trials, to support participants, clinical sites, studies, and sponsors. 
• Simplify advanced therapies and personalized medicine to promote safety and optimal outcomes.
• Specific Use Case: Optimize HCP Engagement: Securely connects patient data from Data Cloud into a unified, real-time profile. This enables Pharma and MedTech companies to identify potential patient or trial risks, and mitigate them. It also provides comprehensive patient segmentation for new clinical trials or care programs. 

Pharma CRM

• Interact with stakeholders using medical, legal, and regulatory approved digital content. 
• Utilize automation to connect everyone in the pharma ecosystem, breaking data silos and delivering curated, therapy-specific support programs.
• Specific Use Case: Optimize HCP Engagement: Improve your engagement with healthcare professionals through intelligence-driven experiences. Connect sales, marketing, and prescribing behavior into a unified view to drive dynamic, personalized engagement. Package important information in a personalized portal with chat bots and AI-curated content.