14 Aug The Importance of Proper Data Management
Data Management and Security
Our focus on Data Governance and Master Data Management helps us develop robust data solutions which in return helps our clients:
Improve Data Understanding
Want to improve business decision-making? The key is properly structured and understandable data. Proper data analysis can help companies see trends that they otherwise would have missed. This analysis also provides a snapshot into the mind of your consumer, to better target your marketing/sales efforts.
Provide Better Decision Making
Well-managed and reliable data can pay dividends for businesses seeking to make informed decisions based on comprehensive insights. When making important decisions, it is important to back them up with supporting data. This approach helps mitigate risk, improve decision, accuracy, ensure reliability, and foster accountability.
Increase Data Security
In 2020 users created 64.2 zettabytes of data. The International Data Corporation (IDC) predicts that by 2025 users will create 180 zettabytes of data, an almost 3x increase in 5 years. To put this into perspective, if each byte of data was equivalent to one person, 180 zettabytes of data would be 20,000 times the population of Earth…that’s a lot of data! With all this moving data, data security has never been more important. We can help ensure your data stays confidential and compliant with all security standards while providing a defense against phishing attempts and hackers.
Increase Machine Learning/AI Success Rate
Machine Learning and Artificial Intelligence are the hot topics of 2024 and will be for the foreseeable future. However, there is a step that is often missed on your road to AI: cleaning and standardizing dirty or poor data. Starting with a data governance strategy is the number one step to ensuring a successful AI implementation. A data governance plan sets your team up for success by structuring data properly to avoid poor findings from inconsistent data.
Implementation of a data-driven strategy yields many benefits:
- Improved confidence in your business decisions
- Enhanced agility and capacity to scale
- Precision in business opportunities
- More exact predictions and forecasts
- Elevated operational efficiency and cost savings
- Increased employee loyalty and engagement
Interested in learning about how we can help you improve your manage your data? Contact us!