Customer Story: ONY Biotech primed for growth with Salesforce and CopperHill Data
ONY Biotech primed for growth with Salesforce and CopperHill Data
Company Name: ONY Biotech
Industry: Healthcare / Life Sciences
Sub-Industry: Biotech: Neonatal Pharmaceuticals
Headquarters: Buffalo, NY
Products Purchased: Salesforce Sales Cloud, Pardot, CopperHill Healthcare Data
ONY Biotech is a family-focused neonatology pharmaceutical company creating therapies that improve outcomes for premature babies and their families. The team at ONY Biotech worked with Salesforce and CopperHill to optimize Salesforce and Pardot.
- Formalize processes to support scalability and growth
- Centralize and enhance data to make better, more-informed decisions
- Improve marketing efforts to build brand awareness, grow lead generation, and increase sales
Optimize Salesforce and Pardot
ONY Biotech was an existing customer of Salesforce when they contracted with CopperHill to re-implement the platform. User adoption was low, but the team knew using the #1 CRM was the best way to grow and increase awareness of the value ONY Biotech can provide.
The system needed significant configuration updates and automations to optimize the platform and support ONY Biotech’s sales and marketing efforts:
- Lead, Contact, and Account Management: Lead routing, territory assignments, and specific permission sets keep individuals focused on their relationships.
- Transparency into Opportunities and Activities: Sales has a better, more intuitive platform to track and manage opportunities and engagement. Management has the ability to see sales and marketing effectiveness.
- Integrated Marketing Platform: The native Pardot-Salesforce connection enables marketing to send personalized, relevant communications to leads and contacts, assign follow up tasks, and measure ROI.
Enhance Data inside Salesforce
ONY Biotech’s sales team works directly with physicians, respiratory therapists, and other healthcare professionals to spread awareness and education about their products.
They purchased a CopperHill Healthcare Data subscription to maintain an accurate, up-to-date list of neonatal clinicians and their affiliated hospitals and practices. The data subscription is fed directly into Salesforce to update existing contacts/accounts. The subscription also creates new leads for anyone not in their system already, drawing attention to new market opportunities.
A Framework for Success
The ONY Biotech team is confident their products will make a positive impact in the neonatology community. Now they have the power of Salesforce, Pardot, and Copperhill Healthcare Data behind them to efficiently identify and market to new opportunities, track activity and outreach, and measure success.