Salesforce Life Sciences Cloud: What Is It and Why You Should Care

Life Sciences Cloud is designed to improve the processes of pharmaceutical and medical technology organizations. It accelerates drug and device development, improves patient retention throughout the clinical trial process, and harnesses AI to deliver personalized customer experiences.

Why is this important for pharma and medtech companies? As they grapple with aging legacy systems, Salesforce's Life Sciences Cloud offers a streamlined, AI-powered way to modernize operations.

Salesforce breaks its Life Sciences Cloud solutions into three categories:

Commercial Operations

• Manage the commercial lifecycle relating to contract compliance, pricing, inventory, and more.
• Improve front- and middle-office processes using AI and data-driven, real-time omnichannel healthcare provider engagement across sales and marketing.
• Use case — simplify planning for MedTech sales: use intelligent rebates, pricing, discounts, and real-time opportunity analysis, and leverage AI for proactive outreach about upcoming expirations and up-sell opportunities.

Clinical Operations

• Set up and execute efficient trials that support participants, clinical sites, studies, and sponsors.
• Simplify advanced therapies and personalized medicine to promote safety and optimal outcomes.
• Use case — optimize HCP engagement: securely connect patient data from Data Cloud into a unified, real-time profile so companies can identify and mitigate potential patient or trial risks, and segment patients for new clinical trials.

Pharma CRM

• Interact with stakeholders using medical, legal, and regulatory-approved digital content.
• Use automation to connect everyone in the pharma ecosystem, breaking data silos and delivering curated, therapy-specific support programs.
• Use case — optimize HCP engagement: improve engagement with healthcare professionals through intelligence-driven experiences, connecting sales, marketing, and prescribing behavior into a unified view.

Why now? Consider Life Sciences Cloud today! If you're a healthcare company looking to manage and optimize operations, improve collaboration, and accelerate innovation through a modern, flexible technology infrastructure, then Life Sciences Cloud could be for you.

Additionally, Veeva is moving its CRM product off the Salesforce platform and onto its own Veeva Cloud. Existing Veeva CRM customers now face a problem that Life Sciences Cloud could solve, and they have two options:

• Stay with Veeva and migrate to a brand-new CRM platform on Veeva Systems, or

• Move to Salesforce Life Sciences Cloud and maintain the back-end infrastructure, familiar user interface, and app navigation.

Migrating to Life Sciences Cloud on the Salesforce platform gives you the chance to upgrade instead of starting from scratch — and it comes with unique tools to make the data migration process easier.

Have questions about the differences between Life Sciences Cloud and Health Cloud? We can help. Set up time to talk to an expert.

*Salesforce study: HLS B2B Report