Multi-Touch Attribution models assign your company’s revenue dollars back to specific actions, taken by sales and marketing, that influence the sale. It allows you to understand which campaigns are most effective in closing business, rather than showing standard engagement metrics. It clearly defines ROI of campaigns with an actual dollar number.
Customer Story: Dempsey increases organizational efficiencies by partnering with Salesforce and CopperHill
Dempsey Uniform & Linen Supply migrated from Goldmine CRM with custom integrations to Salesforce and CopperHill AIR. This gives them better access to applications, transparency into company activity, insights into data, and puts them in a position to grow and scale their business.
We use AWS Lambda to run applications without having to pay for or manage servers. AWS Lambda is flexible, scalable, and cost-effective.
CopperHill AIR transformed a daunting list of 230,000+ rows of data and eliminated my need to spend hours in Excel to a clean, segmented marketing list with only names that met all my campaign criteria in 6 minutes.