Multi-Touch Attribution models assign your company’s revenue dollars back to specific actions, taken by sales and marketing, that influence the sale. It allows you to understand which campaigns are most effective in closing business, rather than showing standard engagement metrics. It clearly defines ROI of campaigns with an actual dollar number.
AIR for Marketers
CopperHill AIR for Marketers connects all your marketing and campaign activity directly to revenue generated for the company.
CopperHill AIR transformed a daunting list of 230,000+ rows of data and eliminated my need to spend hours in Excel to a clean, segmented marketing list with only names that met all my campaign criteria in 6 minutes.