Multi-Touch Attribution models assign your company’s revenue dollars back to specific actions, taken by sales and marketing, that influence the sale. It allows you to understand which campaigns are most effective in closing business, rather than showing standard engagement metrics. It clearly defines ROI of campaigns with an actual dollar number.
Analytics & Business Intelligence
You and your business can leverage machine learning to improve your business intelligence solution.
CopperHill AIR for Marketers connects all your marketing and campaign activity directly to revenue generated for the company.