BACKProcess Documentation: Why you need it for a successful BI solution
Are you building out a Business Intelligence Solution or do you already have one in place? Here’s what you need to do to make it a success.
Analytics & Business Intelligence
How does marketing influence your bottom line?
Multi-Touch Attribution models assign your company’s revenue dollars back to specific actions, taken by sales and marketing, that influence the sale. It allows you to understand which campaigns are most effective in closing business, rather than showing standard engagement metrics. It clearly defines ROI of campaigns with an actual dollar number.
Don’t overlook the need for data governance
Improve the availability, usability, integrity, and security of your company’s data through data governance.
How Machine Learning is Transforming Data Strategies
You and your business can leverage machine learning to improve your business intelligence solution.
Clearly track your marketing activities to revenue
CopperHill AIR for Marketers connects all your marketing and campaign activity directly to revenue generated for the company.
