Are you building out a Business Intelligence Solution or do you already have one in place? Here’s what you need to do to make it a success.
Analytics & Business Intelligence
Multi-Touch Attribution models assign your company’s revenue dollars back to specific actions, taken by sales and marketing, that influence the sale. It allows you to understand which campaigns are most effective in closing business, rather than showing standard engagement metrics. It clearly defines ROI of campaigns with an actual dollar number.
You and your business can leverage machine learning to improve your business intelligence solution.
CopperHill AIR for Marketers connects all your marketing and campaign activity directly to revenue generated for the company.